





REWIREcable 2025 created a focused environment for discussing digital transformation through the realities of wire and cable manufacturing.
Speakers explored how organizations can connect production environments, use industrial data more effectively, modernize business systems, improve planning and quality, introduce AI responsibly, and build stronger digital foundations.
The emphasis remained on practical industry applications, implementation experiences, and the business value behind technology investments.
The 2025 program included perspectives from:
Summit sessions
The session explored how GenAI and IoT were transforming machinery and production environments. It discussed opportunities to improve production efficiency, predictive maintenance, and operational decision-making. The presentation also showed how connected machine data could support smarter manufacturing processes.

Head of MFL X & Servitization
— MFL Group
Summit sessions
The session examined how agentic AI could change the way ERP systems operated. It discussed the potential for intelligent agents to automate activities, support users, and improve business decisions. The presentation offered a forward-looking view of increasingly autonomous enterprise systems.

Solution Architect
— Microsoft
Summit sessions
The session discussed how AI-based digital manufacturing could support the creation of digital product passports. It highlighted the importance of capturing reliable production and product data throughout the manufacturing process. The presentation also examined how connected information could strengthen traceability and regulatory compliance.

Head of Presales & Consulting
— Evosoft GmbH
Summit sessions
The session clarified what Product Lifecycle Management meant beyond simply implementing a software solution. It explored how PLM strategies could be adapted to the specific processes and product complexities of cable manufacturing. The discussion emphasized connecting product information, engineering activities, and lifecycle decisions more effectively.

Senior PLM Consultant
— Prostep
Summit sessions
The session explored how digital commerce could create value and strengthen competitiveness in the wire & cable industry. It discussed the role of customer portals, e-commerce platforms, and AI-powered CRM systems. The presentation showed how digital channels could improve customer interactions and support new commercial opportunities.

Founder & CEO
— Endler Partners
Summit sessions
The session examined how AI could be applied across critical cable manufacturing and distribution processes. It discussed opportunities to automate manual activities, improve access to information, and accelerate decision-making. The presentation also highlighted practical areas where AI could support greater operational efficiency.

Director of Consulting Operations
— InnoVites
Summit sessions
The session presented Hexatronic’s experience of progressing its digital transformation journey. It discussed the business requirements, implementation considerations, and collaboration involved in the initiative. The case study provided practical insights into managing transformation within a growing cable organization.
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Sourcing and Supply Director
— Hexatronic Group
Summit sessions
The session explored the shift from conventional factory environments towards data-centric manufacturing. It discussed how production data could enable automation, analytics, and AI-supported decision-making. The presentation highlighted the foundations required to develop increasingly intelligent factory operations.

Data Scientist
— Maillefer
Summit sessions
The session demonstrated how accurate cable drum tracking could improve visibility across daily operations. It discussed how tracking technology could reduce search time, prevent operational delays, and support better asset utilization. The presentation also showed how real-time location information could contribute to leaner manufacturing processes.

CEO & Co-founder
— Azitek
Summit sessions
The session provided a practical assessment of how GenAI was being used within low-code development. It examined both successful applications and areas where the technology still faced limitations. Real-world examples illustrated how organizations could approach AI-enabled development with realistic expectations.
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Field CTO
— Mendix
Summit sessions
The session explored how a modular MES approach could help cable manufacturers improve operations progressively. It discussed the use of low-code technology to introduce focused improvements without requiring a large upfront transformation. The presentation highlighted how manufacturers could reduce implementation risk while building a foundation for future growth.

Director of Sales & Marketing
— InnoVites
Summit sessions
The session presented a global scheduling solution implemented for Huber+Suhner. It discussed how production planning, workforce management, and shop-floor execution were brought together within a more connected system. The case study highlighted the importance of integration and coordinated planning in successful digitalization initiatives.

CTO
— MCP
Summit sessions
The session explored how quality data could connect shop-floor processes with ERP and MES systems. It discussed the capture and traceability of production values from raw materials through to the finished product. The presentation showed how centralized quality information could improve control, compliance, and decision-making.

Business Development Manager
— AESA Cortaillod
Summit sessions
The session discussed the essential elements required to establish a strong digital foundation for wire & cable operations. It highlighted the need to connect systems, standardize information, and account for industry-specific manufacturing processes. The presentation provided practical guidance for building a scalable digital backbone that could support future transformation initiatives.
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Director of Development Operations
— InnoVites
We're calling on the visionaries, the implementers, the tech-savvy, and the curious:
Sessions explored how AI is influencing machine intelligence, enterprise systems, software development, quoting, production, and operational decision-making.
Speakers examined how industrial data can support process optimization, quality improvement, automation, predictive capabilities, and smarter manufacturing decisions.
The program covered MES, ERP, PLM, quality systems, industrial equipment, and the need for information to move more effectively across operational environments.
Discussions addressed production scheduling, shop-floor quality data, drum visibility, traceability, and the integration of operational and enterprise information.
Manufacturers and specialists shared transformation journeys, implementation challenges, organizational lessons, and real examples of digital adoption.
The event also examined digital commerce, connected customer experiences, enterprise platforms, and the changing expectations of B2B buyers.
REWIREcable 2025 featured speakers with experience across manufacturing, industrial technology, enterprise systems, automation, data, AI, quality, and digital transformation.
Their sessions explored subjects ranging from GenAI and connected machines to PLM, MES, quality data, production scheduling, digital commerce, drum tracking, digital product passports, and enterprise transformation.
THE CONVERSATION CONTINUES
The next edition of REWIREcable will take place as a dedicated digital- and technology-focused educational forum at Interwire 2027. Join wire and cable professionals in Atlanta for a focused day of practical insights, industry perspectives, and conversations about the future of digitally connected manufacturing.
